What do we establish in the first step?
During the initial review, we work with you to define your position, objectives and the key considerations surrounding a potential sale of your business.
You will receive an independent view of:
- whether the timing is appropriate to begin the sale process,
- the company’s general readiness for sale,
- the most important risks and potential improvements,
- the most likely groups of buyers,
- the appropriate sale strategy and next steps.
The review is suitable whether you have already decided to sell, are seriously considering a sale or want to determine what should be addressed before beginning the process.
We begin by understanding you and your business
Selling a business is not merely a financial transaction. We therefore begin by discussing your personal objectives, preferred timeline, the future of your employees and your expectations for the company’s continued development.
We also review the key characteristics of the business, its financial performance, competitive advantages, dependence on the owner and other factors that may affect buyer interest and the sale process.
Based on this review, we determine whether it is appropriate to begin the sale process immediately or whether the business should first be prepared for sale.
Preparing the business for sale
If you are not planning to sell immediately, preparing in advance is one of the best ways to reduce risks and strengthen your negotiating position.
For a more comprehensive assessment, PRIMA Consulting Group uses the PRIMA ExitReady™ methodology to review the company’s key areas systematically and identify priority actions before the sale.
Selecting the appropriate sale strategy
The sale strategy also depends on who may be the most suitable buyer for the business. Potential buyers may include:
- family members, shareholders or employees,
- entrepreneurs and private investors,
- competitors, suppliers or customers,
- businesses operating in complementary sectors,
- strategic investors or investment funds.
Different groups of buyers have different motives, criteria and expectations. We therefore tailor the presentation of the business, the search for buyers and the negotiation process to your company and sale objectives.
Get started with Step 1 today.
