What do we establish through the valuation?
You will receive a professional and independent assessment of:
- the market value of the business,
- a realistic potential sale price range,
- the key factors affecting its value,
- the company’s principal strengths from a buyer’s perspective,
- risks that may affect buyer interest or negotiations,
- opportunities to improve the company’s value and marketability.
How much is your business worth?
This is one of the most important questions to address before beginning a sale. Expectations that are too low may prevent the owner from realising the company’s full potential, while expectations that are too high may discourage suitable buyers and prolong the sale process.
We assess the value of the business based on its financial performance, expected future results, risks, industry characteristics and relevant market data.
The valuation provides a professional basis for decision-making and negotiations. The final sale price will also depend on buyer interest, their strategic motivation, the transaction structure and the agreed terms.
Value is not the same as the sale price
The assessed value and the final sale price are not necessarily the same. A particular buyer may be willing to offer more because of potential synergies or strategic interest, while perceived risks, dependence on the owner or incomplete information may reduce the offer.
A valuation therefore provides more than a number. It also helps us understand how buyers are likely to assess the business, which arguments support its value and which matters should be addressed before the sale process begins.
If the assessed value is below your expectations, we determine together whether it is appropriate to proceed with the sale immediately or prepare the business first.
Would you like to understand the value of your business?
To discuss the value of your business and the appropriate next steps, email us at marko.ploj@skupinaprima.si, call us on +386 41 804 882 or complete the form below.

