{"id":9190,"date":"2022-06-13T13:30:51","date_gmt":"2022-06-13T11:30:51","guid":{"rendered":"https:\/\/skupinaprima.si\/?post_type=portfolio&#038;p=9190"},"modified":"2026-11-13T14:58:37","modified_gmt":"2026-11-13T13:58:37","slug":"step-2-business-valuation","status":"publish","type":"portfolio","link":"https:\/\/skupinaprima.si\/en\/business-sale-process\/step-2-business-valuation\/","title":{"rendered":"Step 2 \u2013 Business Valuation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9190\" class=\"elementor elementor-9190 elementor-6572\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9ad46a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9ad46a7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ff10a04\" data-id=\"ff10a04\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74582616 elementor-widget elementor-widget-heading\" data-id=\"74582616\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What do we establish through the valuation?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27406f1c elementor-widget elementor-widget-text-editor\" data-id=\"27406f1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>You will receive a professional and independent assessment of:<\/strong><\/p><ul><li>the market value of the business,<\/li><li>a realistic potential sale price range,<\/li><li>the key factors affecting its value,<\/li><li>the company\u2019s principal strengths from a buyer\u2019s perspective,<\/li><li>risks that may affect buyer interest or negotiations,<\/li><li>opportunities to improve the company\u2019s value and marketability.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5de9e37 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5de9e37\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2251713\" data-id=\"2251713\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-761af2a elementor-widget elementor-widget-heading\" data-id=\"761af2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How much is your business worth?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db27967 elementor-widget elementor-widget-text-editor\" data-id=\"db27967\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This is one of the <strong>most important<\/strong> questions to address before beginning a sale. Expectations that are too low may prevent the owner from realising the company\u2019s full potential, while expectations that are too high may discourage suitable buyers and prolong the sale process.<\/p><p>We assess the value of the business based on its financial performance, expected future results, risks, industry characteristics and relevant market data.<\/p><p>The valuation provides a professional basis for decision-making and negotiations. The final sale price will also depend on buyer interest, their strategic motivation, the transaction structure and the agreed terms.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6357a8a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6357a8a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cd56055\" data-id=\"cd56055\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afbce9a elementor-widget elementor-widget-heading\" data-id=\"afbce9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Value is not the same as the sale price<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91f74b0 elementor-widget elementor-widget-text-editor\" data-id=\"91f74b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The assessed value and the final sale price are not necessarily the same. A particular buyer may be willing to offer more because of potential synergies or strategic interest, while perceived risks, dependence on the owner or incomplete information may reduce the offer.<\/p><p>A valuation therefore provides more than a number. It also helps us understand how buyers are likely to assess the business, which arguments support its value and which matters should be addressed before the sale process begins.<\/p><p>If the assessed value is below your expectations, we determine together whether it is appropriate to proceed with the sale immediately or prepare the business first.<\/p><p><a href=\"https:\/\/skupinaprima.si\/en\/business-valuation\/\">LEARN MORE ABOUT BUSINESS VALUATION<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d672243 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d672243\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c239e92\" data-id=\"c239e92\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1cf2e62 elementor-widget elementor-widget-heading\" data-id=\"1cf2e62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Would you like to understand the value of your business?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e0507a elementor-widget elementor-widget-text-editor\" data-id=\"5e0507a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span>To discuss the value of your business and the appropriate next steps<\/span><\/strong><span>, email us at <a href=\"mailto:marko.ploj@skupinaprima.si\">marko.ploj@skupinaprima.si<\/a>, call us on +386 41 804 882 or complete the form below.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-11094242 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"11094242\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42f27b8a\" data-id=\"42f27b8a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-610d0bc8 elementor-widget elementor-widget-spacer\" data-id=\"610d0bc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6f71b68f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6f71b68f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-adb1da2\" data-id=\"adb1da2\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element-custom_color elementor-element elementor-element-a95b4bf elementor-widget elementor-widget-text-editor\" data-id=\"a95b4bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f9175-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"9175\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/portfolio\/9190#wpcf7-f9175-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"9175\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.2.3\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f9175-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<h6 style=\"margin-bottom:20px;\">ARRANGE A CONFIDENTIAL INTRODUCTORY CALL\n<\/h6>\n<div class=\"row gt3-wpcf7-subscribe-style gt3-light-style\">\n\t<div class=\"span25\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"first-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Name and surname*\" value=\"\" type=\"text\" name=\"first-name\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"span25\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Company*\" value=\"\" type=\"text\" name=\"company\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"span25\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"E-mail*\" value=\"\" type=\"email\" name=\"email\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"span25\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"tel\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Phone number*\" value=\"\" type=\"tel\" name=\"tel\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"span25\">\n\t\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner wpcf7-submit--wide wpcf7-submit--no_margin\" type=\"submit\" value=\"Request a call\" \/>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"span12\" style=\"margin-bottom: 10px;\">\n\t\t<p><small style=\"font-size: 10px;line-height: 12px;display: block;\">By clicking on the \u201cRequest a call\u201d button, I agree that the PRIMA Consulting Group may collect and process the data provided for the purpose of business cooperation. The data will be protected in accordance with the Personal Data Protection Act.\t<\/small>\n\t\t<\/p>\n\t<\/div>\n<\/div>\n<div class=\"wpcf7-turnstile cf-turnstile\" data-sitekey=\"0x4AAAAAACCNFVCHRIP3znEC\" data-response-field-name=\"_wpcf7_turnstile_response\"><\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c12824e elementor-widget elementor-widget-spacer\" data-id=\"3c12824e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What do we establish through the valuation? You will receive a professional and independent assessment of: the market value of the business, a realistic potential sale price range, the key factors affecting its value, the company\u2019s principal strengths from a buyer\u2019s perspective, risks that may affect buyer interest or negotiations, opportunities to improve the company\u2019s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9170,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","portfolio_category":[120],"portfolio_tag":[],"class_list":["post-9190","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-sale-of-a-company"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Step 2 \u2013 Business Valuation - Svetovalna skupina Prima<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/skupinaprima.si\/en\/business-sale-process\/step-2-business-valuation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Step 2 \u2013 Business Valuation - Svetovalna skupina Prima\" \/>\n<meta property=\"og:description\" content=\"What do we establish through the valuation? 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